The Checklist

All of our products are baked with wholesome, allergy-friendly ingredients like buckwheat, cassava, Avena Purity Protocol Oats, and cinnamon so those with allergies and without can share with confidence.

SHOP NEWBORN

Lovely ♥ Newborns

Welcome to your trusted base for newborn clothing.

Here, you’ll find everything you need, from carefully crafted garments to practical tips.

Gift Ideas

Checklist: The essentials
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THE SIGNATURE TAKE ME HOME SET

Fully open for easy dressing (and regular changes!)

No side seams

Perfect diaper fit

Soft elastic for comfy legs

SHOP HERE

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Two pairs of cozy PJs

Easy-to-dress designs for quick routines

No irritating side seams

Feet stay in place & stretch to fit

02-06

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One pair of leggings

Double-folded waist for sensitive bellies

Yup, no side seams!

Yup, no side seams!

Secure stretch to grow with the toes

03-06

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One cotton hat

Cute & comfortable

04-06

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One pair of mittens

Delicate protection from sharp nails

05-06

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100% organic cotton

All the cotton in our newborn starter pack is organic—yay!

06-06

Starter Packs & Sets

Gift Ideas

When it comes to gifting, start their style young with the sweetest little looks.

Really Thoughtful Gifts
Great Gifts for Newborns